As the Director of Packaging Design at L’Oréal, Laura Moffitt leads the global packaging design for Youth to the People, a skincare brand that blends science and superfoods. She collaborates closely with cross-functional teams to strategize and develop creative solutions, aiming to enhance the brand’s core product line, as well as kits and limited edition designs. Laura also takes on the responsibility of overseeing apparel development, offering creative direction, providing vendor feedback, and giving approval to the team. With a degree in Communication Design from Pratt Institute, where she majored in Graphic Design, Laura possesses a deep passion for packaging, product, and apparel design. Her overarching goal is to contribute to bringing brands to life through physical design that authentically reflects their values, vision, and identity.