Hannah Lyons

About the speaker: Hannah Lyons is the Head of EMEA Demand Management at the LEGO Group. She has been with LEGO for five years contributing to the company’s growth and success. Her current role involves strategic oversight and management of demand in the EMEA region, where she excels in driving efficient and effective supply chain operations. Prior to her current role, she served as the Senior Manager for Retail Displays in the EMEA region, where she played a pivotal role in enhancing retail experiences at LEGO. Prior to LEGO, she was with Waitrose & Partners, where she held positions including Deputy Branch Manager and Commercial Manager, highlighting her hands-on experience in operational management and leadership. She completed the Oxford Women’s Leadership Development Programme at Saïd Business School, University of Oxford. Additionally, she holds a Bachelor’s degree in History from the University of Reading, where she graduated with first-class honors.

About the company: Lego A/S is a Danish toy production company based in Billund, Denmark. The LEGO Group is the world’s largest toy company by revenue. It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. Manufacturing of Lego bricks occurs at several locations around the world. Moulding is done in Billund, Denmark; Nyíregyháza, Hungary; Monterrey, Mexico; and most recently in Jiaxing, China. Brick decorations and packaging are done at plants in Denmark, Hungary, Mexico, and Kladno in the Czech Republic. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The Lego Group also operates 171 retail stores in North America and Europe (99 in the United States, 17 in the United Kingdom, 18 in Germany, 13 in Canada, 9 in France, 6 in Poland, 3 in Denmark, 4 in the Netherlands, 2 in Austria, 2 in Belgium, 2 in Sweden, 1 in Spain and 1 in Ireland. LEGO appears on several notable rankings on business lists, including Forbes Global 2000 – most valuable and powerful public companies; Interbrand’s Best Global Brands – recognized as one of the “Best Global Brands”; The Reputation Institute’s World’s Most Reputable Companies; Corporate Knights Global 100, which ranks the world’s most sustainable corporations; Fast Company’s Most Innovative Companies; and Forbes’ Best Employers for Diversity, among others.

Revenue: 65 billion Danish kroner / 8.7 billion Euros

Employees: 24,500