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Fireside Chat: Smart Bets in a Shifting Auto Game – How Automakers Prioritize Tech, Capital, and Competitive Moves

American Automotive Summit 2025

How do you see the balance evolving between traditional automotive manufacturing and emerging technologies like software defined vehicles.
How do you propose scoring new features or models against risk, return, and brand fit before committing R&D dollars
What should the industry do to prevent waste in the development and vehicle life cycles
In the product decision process, how can finance, engineering, and exec leadership best remain in lock-step?
What are some signals your company uses to spot real trends (battery breakthroughs, AI copilots, supply-chain shocks) versus short-lived hype

VP, Product Line Management

Volkswagen Group of America

CEO and Co-Founder