Leveraging multi-sector partnerships to solve environmental challenges beyond corporate boundaries Co-developing materials and infrastructure to scale ocean plastic recovery and circular packaging Embedding environmental justice and local engagement into packaging innovation strategies Aligning with NGOs and initiatives like Lonely Whale to amplify real-world packaging impact Transforming packaging into a strategic lever for global sustainability and brand legacy Making packaging part…

Building accountability across the value chain to drive sustainable practices Designing circular packaging for recyclability, compostability, and reduced environmental impact Sourcing responsibly with regenerative forestry practices and ethical material choices Advancing energy-efficient production with non-fossil-based, low-carbon technologies Supporting brands in meeting Scope 3 emission and sustainability goals Partnering with converters and printers to amplify positive environmental change

Exploring Beiersdorf’s strategies for reducing carbon footprints with post-consumer recycled (PCR) plastics Learning how mechanical recycling is reducing dependency on virgin plastics and aluminum materials Uncovering solutions to overcome adoption barriers for PCR and aluminum in global packaging operations Discovering how sustainability metrics are used to evaluate and improve packaging performance company-wide Understanding how to achieve an AAA-rated CPG score…

Establishing a consistent design language across multi-brand, multi-channel global portfolios Aligning design vision with core brand strategy to ensure relevance in shifting markets Amplifying emotional resonance through human-centered packaging and visual storytelling Building collaborative frameworks between internal teams and external creative partners Measuring creative success through both business impact and consumer engagement Elevating design’s strategic role in long-term brand equity…

Innovative approaches to sustainable and circular packaging Creating memorable unboxing experiences that resonate with users Integrating creative strategy with operational and manufacturing realities How a global team ensures consistency, inclusivity, and environmental impact

Eliminating traditional trade-offs between environmental sustainability, functional performance, and total system cost Enabling ultra-high oxygen barrier performance in recyclable multilayer flexible packaging structures through EVAL™ EVOH technology Extending product shelf life while maintaining superior quality and safety through advanced coextrusion and material design Providing repulpable, PFAS-free barrier paper solutions with robust gas barrier performance using PVOH-based coatings Architecting circular packaging…

Exploring semiotics as the science of meaning, and how it works in brand packaging systems Using semiotics to help decode that meaning and use it to your advantage Uncovering cultural codes and emerging signals that most research doesn’t reveal Creating packaging that doesn’t just look good, but actually means something Moving design decisions from subjective debate to clear, credible direction…

Using plastic modifiers to create lighter, thinner packaging without sacrificing performance Enhancing processability for both flexible and rigid packaging with reduced environmental impact Improving material quality when integrating post-consumer recycled content into packaging applications Enabling the replacement of undesirable materials without requiring new equipment investments Supporting packaging circularity and carbon reduction through innovative additive technologies