Daniel Seidel

Dan Seidel is the Chief Operating Officer for North America at HelloFresh. Before joining HelloFresh, he held significant roles at Amazon and Target. At Amazon, he served as Director of Regional Operations for North America and later as the Senior Director of Process Engineering, focusing on operational excellence. At Target, he was the VP of Engineering Process Design from 2016 to 2024. Earlier in his career, he worked at Thomas & Betts and ABB. At ABB, he was the DVP of Operations for Steel Structures from 2007 to 2010. His extensive experience in operations and process engineering has equipped him with the skills to drive efficiency and innovation in HelloFresh’s industrial kitchens.