Natalia is the Director of Operations at Sazon, Inc., GOYA Foods’ seasoning and bouillon division. She oversees a staff of one hundred across three shifts, ten production lines, and two sites, leading commercial and operational initiatives that drive growth and efficiency for flagship brands including Sazón GOYA® and GOYA Cubitos en Polvo®. She is dedicated to developing high-performing management teams, championing food safety and quality initiatives, and leading capital projects that position the company for long-term growth. Previously, as Product Manager, she partnered with GOYA’s sales teams to design broker incentives, retailer promotions, and consumer campaigns that expanded market share and strengthened brand visibility. Before joining Sazon, Natalia held marketing roles at Univision, Airbnb, and General Mills. Natalia holds an MBA from Harvard Business School and a BSBA from Washington University in St. Louis.