On-Demand
Fireside Chat: Smart Bets in a Shifting Auto Game – How Automakers Prioritize Tech, Capital, and Competitive Moves
- How do you see the balance evolving between traditional automotive manufacturing and emerging technologies like software defined vehicles.
- How do you propose scoring new features or models against risk, return, and brand fit before committing R&D dollars
- What should the industry do to prevent waste in the development and vehicle life cycles
- In the product decision process, how can finance, engineering, and exec leadership best remain in lock-step?
- What are some signals your company uses to spot real trends (battery breakthroughs, AI copilots, supply-chain shocks) versus short-lived hype
Steven Warrick
VP, Product Line Management
Volkswagen Group of America
Lauren Dunford
CEO and Co-Founder
Guidewheel