Thorsten has over 20 years of experience in various global marketing roles, working previously for Nike and Reebok, and today as a global brand director at adidas. He holds master’s degrees in Behavioral Ethics, Economics, and Psychology, as well as in European Management & Controlling, along with certification in Corporate Entrepreneurship and Innovation from Stanford. He is also doing lecturing and research on sustainability Trend & Innovation Management, International Marketing, and Global Brand Strategy at Campus M University in Munich.