About the speaker: Anna Maria Sparty is the Director of Global Logistics and Customer Management at Beiersdorf. She is a highly experienced supply chain, planning, and logistics professional with over 20 years of global experience in the FMCG industry. With over 13 years of service at Beiersdorf, she currently oversees global logistics and customer management, focusing on strategy development and building strategic relationships with top customers and logistics providers. She excels in driving capabilities building, managing logistics network design, tenders, and transfers, prioritizing sustainability initiatives, optimizing e-commerce operations, and overseeing the overseas export hub. Prior to her current role, she held various positions within Beiersdorf, including Manager of Logistics Network, Director of Supply Chain South East Asia, and Director of Supply Chain Eastern Europe. Earlier in her career, she gained valuable experience in delivery and transport management, sales forecasting, supply planning, and production planning through key positions at Nivea Polska and Nestlé. Anna holds a Master’s degree in Economics with a specialization in the food industry from Poznan University of Economics and Business. She has further enhanced her leadership skills through the Strategies for Leadership program at IMD.

About the company: Beiersdorf is a global company with a rich history in the skincare industry. Some of its well-known brands include Nivea, Eucerin, La Prairie, Labello, and Hansaplast. These brands encompass a diverse portfolio of products, including moisturizers, sunscreens, anti-aging treatments, lip care, wound care, and more. Founded in 1882, Beiersdorf has established itself as a leader in developing and manufacturing innovative skincare and personal care products. Headquartered in Hamburg, Germany, the company has a strong presence not only in Europe but also across the globe. Beiersdorf’s manufacturing facilities are strategically located in various regions, enabling efficient production and distribution. With state-of-the-art manufacturing sites in Germany, Poland, Spain, Thailand, Brazil, India, and other countries, Beiersdorf ensures high-quality production and timely delivery to meet the demands of its diverse customer base. As a company committed to sustainability and responsible manufacturing, Beiersdorf has implemented robust supply chain practices. It emphasizes transparency, traceability, and ethical sourcing of raw materials, working closely with suppliers to maintain high standards throughout the supply chain. Beiersdorf’s supply chain network spans continents, enabling efficient distribution of its products to customers worldwide. Beiersdorf’s dedication to research and development ensures continuous innovation and the introduction of new products to address evolving consumer preferences. The company consistently ranks among the top companies in the skincare industry and is recognized for its commitment to quality, innovation, and sustainability. It has received awards for its responsible sourcing practices, energy efficiency, and waste reduction efforts.

Revenue: 8.8 billion EUR

Employees: 20,000